Role: Creative Director
Scope: Brand Strategy, UX/UI Design, Web Development

Challenge

The Rochester YMCA needed a website that reflected its deep community impact while providing an intuitive experience for members and newcomers alike. The previous site lacked clarity in navigation, accessibility, and a strong visual identity that aligned with the YMCA’s mission.

Approach

Guided by the core values of the YMCA—youth development, healthy living, and social responsibility—the website was reimagined with a clean, modern design. The navigation was streamlined to help users quickly find programs, membership details, and facility information. Vibrant imagery and engaging content highlight the YMCA’s commitment to fostering a healthier, more connected community.

Results

The refreshed website now serves as an informative and engaging hub, enhancing user experience, increasing membership engagement, and reinforcing the YMCA’s role as a vital resource for the Rochester community. The new design successfully bridges functionality with a strong brand presence, ensuring the YMCA’s mission is accessible and impactful online.