Role: Creative Director
Scope: Brand Strategy, UX/UI Design, Web Development

Challenge

SPX Federal Credit Union needed a website that better reflected its commitment to personalized financial services while providing an intuitive and secure online experience for members. The existing site lacked modern usability, clear navigation, and a strong brand presence.

Approach

The website was redesigned with a member-first approach, ensuring seamless navigation to banking services, loan applications, and financial resources. A clean, professional aesthetic reinforces trust, while improved functionality—such as mobile optimization and online banking accessibility—enhances the user experience. Engaging visuals and messaging highlight SPX FCU’s dedication to serving its community.

Results

The revamped website delivers a more user-friendly and visually appealing experience, strengthening SPX FCU’s brand identity while making financial services more accessible to its members. The redesign has led to increased engagement and a more streamlined digital banking experience.