Role: Lead Designer & Developer
Agency: UCO
Scope: Logo Design, Brand Identity, UX/UI Design, Web Development

Project Overview

Master Falafel, a local Mediterranean restaurant in Rochester, NY, required a completely new brand identity and website to capture the vibrant flavors of their cuisine and appeal to a broader audience. The goal was to create a fresh, approachable design that reflected the authenticity of their dishes while ensuring a modern, user-friendly digital presence.

Results

The new logo and website provide Master Falafel with a vibrant, modern brand identity that resonates with their target audience. The cohesive design and engaging user experience have helped boost both foot traffic and online orders, establishing Master Falafel as a standout eatery in Rochester’s competitive dining scene.