Role: Lead Designer & Developer
Scope: Full Rebrand, Logo Redesign, UX/UI Design, Web Development

Project Overview

BTB, a longstanding and iconic restaurant in Rochester, NY, required a comprehensive rebrand to refresh their image while honoring their rich history. Formerly known as the historic Bathtub Billy’s, the brand had deep local roots but needed to modernize in order to appeal to a broader audience and stay relevant in a competitive dining landscape. Our goal was to create a new visual identity, redesign the website, and strengthen their digital presence while preserving the nostalgia and warmth that the original brand evoked.

Results

The rebrand has breathed new life into Bathtub Billy’s, reinforcing its legacy while attracting a fresh, modern audience. The updated logo and website have increased brand visibility, customer engagement, and overall foot traffic, positioning the restaurant for continued success in the years to come.