Role: Lead Designer & Developer
Agency: UCO
Scope: Full Rebrand, Logo Redesign, UX/UI Design, Web Development

Project Overview

Action for a Better Community (ABC), a non-profit organization dedicated to providing services and resources to underrepresented communities, needed a complete rebrand to better reflect their mission, impact, and modern approach. The previous identity was outdated and did not effectively communicate the organization’s work or resonate with its stakeholders. Our task was to revitalize the brand, update their visual identity, and create a functional, accessible website that would serve both as a tool for community engagement and a resource for donors, partners, and individuals in need.

Results

The rebranding and newly designed website have significantly improved ABC’s ability to connect with the community, engage with potential donors, and amplify their impact. The updated logo and streamlined website now clearly reflect their mission and values, helping the organization build stronger connections and increase visibility in their efforts to create a better future for underserved communities.